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Continue reading →: Monetization Models for Media Content Creators and How to Choose One?
Media content creators have several monetization models to choose from, depending on their audience, content type, and business goals. Here are some of the best monetization models for media content creators: Advertising Advertising is one of the most common monetization models for media content creators. Creators can display ads on…
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Continue reading →: Advertising Technology History in Brief
A revolutionary breakthrough in advertising technology started twenty years ago with rapid development of e-commerce which marked a leap forward in the effectiveness of advertising. It enabled ad agencies to help their clients place ads on websites that would bring them maximum return on investment (ROI). But in fact, the…
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Continue reading →: ‘Needles and Pins’ for Ad Exchange businesses in 2024The new year has started with scary expectations of an approaching economic crisis and dramatic changes for all businesses that have been using keywords like “digital ads”, “advertising technology”, “Ad Exchange” or others related to Ad Tech domain. Well, in today’s super dynamic world of digital innovation, predicting specific challenges…
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Continue reading →: The Latest Innovations and Challenges in DSP (Demand-Side Platform) Development
The demand-side platform (DSP) landscape continues to evolve rapidly, driven by advancements in technology, shifts in consumer behavior, and changes in advertising dynamics. Here are some of the latest innovations and challenges in DSP development: Innovations: AI and Machine Learning DSPs are increasingly leveraging artificial intelligence (AI) and machine learning…
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Continue reading →: Exploring Unconventional Spaces: The Rise of DOOH Advertising in Unexpected Places
In today’s digital age, out-of-home (OOH) advertising has evolved beyond traditional billboards and transit displays to encompass dynamic digital advertising. With the ability to deliver targeted, interactive, and engaging content, DOOH has transformed the advertising landscape, offering new opportunities to attract people’s attention in unconventional spaces. Today, one can se…
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Continue reading →: Some Speculations On Major Challenges of AdTech Industry in 2024
As I have been trying to disclose the ‘magic’ of the most innovative advertisement and marketing technologies, I am reading a lot on the topic these days. Below are a few thoughts on the main areas of focus for AdTech industry players in the near future. Well, making any predictions…
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Continue reading →: The Highlights of Organizing and Managing an Effective Sales Team
As I was watching my teammates brainstorm in a meeting yesterday, I caught the moment of complete alliance in communication, when everybody gets to think and act under the same, uniformed rhythm — the moment that every dedicated team manager treasures and tries to ignite in his/her team. It only…
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