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Continue reading →: A Few Thoughts About Startups
“High expectations are the key to everything.” –Sam Walton, Walmart Founder “The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” -Mark Zuckerberg, Facebook Founder “When you find an idea that you just…
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Continue reading →: Wroclaw’s dwarfs to bring prosperity to the city
In its thousand-year history, Wrocław (a city in Western Poland) has been called many names, but recently, it has been referred to as the ”City of Gnomes”. The first little bronze figure of a dwarf appeared in central city in 2001; it quickly became popular among the citizens and soon…
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Continue reading →: Outbound Sales as a Revenue Building Factor for Businesses in Software Development Industry
Outbound Sales in 2024 Let’s face it: the times of in-person selling and cold-calling are coming to the end for the digital world in 2024. As the world of business has recovered from the post-epidemic hassle and is quickly adjusting its offer of goods and services to the customers’ needs,…
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Continue reading →: Launching Your DSP: What’s Involved?
According to expert predictions, AdTech industry is about to continue stable growth in the near years and reach USD 1,496.2bln by 2030, which is 2.6 time more than was the industry’s revenue of 2023 (USD 579.4bln) Though considered quite young even by the Internet parameters, AdTech industry increasingly attracts attention…
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Continue reading →: The Challenges of DOOH Advertisement in 2024
As digital out-of-home advertisement continues to spread all over the world at amazing speed, it reimagines the classic advertising experience through captivating creatives and streamlined ad delivery. Today, digital ads can be found on roadside billboards, running across screens in elevators, gyms, airports, office buildings, restaurants, public places, taxi tops,…
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Continue reading →: Ad Mediation as a Revenue Booster for Your Business
Adtech can make a newcomer’s head spin. This statement, which opens one of the AdTech industry articles that I recently came across on the Internet, reflects precisely the state of my mind, as I am studying the business of ad mediation — the amazing digital technology that enables its users…
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