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Continue reading →: A Surefire Way to Create a Perfect Customer Persona (ICP) for Your Business
A forest walk in a company of intelligent friends can be both refreshing and amazingly informative. Last weekend I was lucky to have a captivating discussion of ways how people make decisions for their businesses while hiking through a beautiful forest. “You make important business decisions more often than I…
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Continue reading →: Linkedin vs Linkedin Navigator for Lead Generation: Which One Is Right for You?
Earlier this week, I heard an interesting discussion between two colleagues representing a special breed of digital sales enthusiasts. One of them stood on the point that sales are all about numbers: no matter what you write or say during your so-called ‘cold’ appeal to prospects, you’ve simply got to…
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Continue reading →: Channel Sales: How Good Are They For Your Business?
Channel sales refer to the process of selling products or services through third-party partners (also known as intermediaries) rather than directly to the end customers. These partners can include resellers, distributors, agents, brokers, or value-added resellers (VARs), I’ll share a little about intermediaries below in this post. In many industries,…
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Continue reading →: What for Do They Ask Funny Questions at Job Interviews?
I just had a talk with my old connection from a social network, who shared about her recent customer interview experience. She had a few difficult moments when she had to answer ‘unusual’ and even ‘odd’ questions, as she put it. So, this post will be about the ‘odd’ interview…
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Continue reading →: Customer Reviews and Testimonials are Air for Your Startup
Sharing reviews and testimonials with your online audience is as important as breathing air for your startup: they seem unnecessary unless you aren’t getting any. In this post we’ll list a few reasons why. Building Trust and Credibility What do you do when you want to buy a product that…
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Continue reading →: A Few Thoughts About Startups
“High expectations are the key to everything.” –Sam Walton, Walmart Founder “The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” -Mark Zuckerberg, Facebook Founder “When you find an idea that you just…
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Continue reading →: Wroclaw’s dwarfs to bring prosperity to the city
In its thousand-year history, Wrocław (a city in Western Poland) has been called many names, but recently, it has been referred to as the ”City of Gnomes”. The first little bronze figure of a dwarf appeared in central city in 2001; it quickly became popular among the citizens and soon…
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Continue reading →: Outbound Sales as a Revenue Building Factor for Businesses in Software Development Industry
Outbound Sales in 2024 Let’s face it: the times of in-person selling and cold-calling are coming to the end for the digital world in 2024. As the world of business has recovered from the post-epidemic hassle and is quickly adjusting its offer of goods and services to the customers’ needs,…
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Continue reading →: Launching Your DSP: What’s Involved?
According to expert predictions, AdTech industry is about to continue stable growth in the near years and reach USD 1,496.2bln by 2030, which is 2.6 time more than was the industry’s revenue of 2023 (USD 579.4bln) Though considered quite young even by the Internet parameters, AdTech industry increasingly attracts attention…
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Continue reading →: The Challenges of DOOH Advertisement in 2024
As digital out-of-home advertisement continues to spread all over the world at amazing speed, it reimagines the classic advertising experience through captivating creatives and streamlined ad delivery. Today, digital ads can be found on roadside billboards, running across screens in elevators, gyms, airports, office buildings, restaurants, public places, taxi tops,…
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