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Continue reading →: Europeans vs Asians in Their Approaches to Business
As I’ve been working with dozens of decision-makers from companies all around the world, I am amazed by the differences in business approaches between Europe and Asia. People on every part of the world have their unique looks on business relationships, values and ways of promoting and selling their products/services.…
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Continue reading →: Introverts… Kings of the IT Industry?
I keep hearing people say that being an introvert offers a number of advantages for a software developer. Have you ever heard this opinion? Do you agree? I decided to check whether this is a myth or reality and read a dozen of scientific articles on the topic. Majority of…
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Continue reading →: Innovation in Healthcare… Inevitable!
As I’ve been researching opportunities of healthcare industry startups, I started reading about the main milestones in its development. Some facts in the history of European healthcare of the 20th century drew my attention, because that time was marked by significant developments and transformations that set the basis for the…
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Continue reading →: How to Identify a Risky Moment in the Development of My Startup Business?
As I was discussing business with a young startup owner earlier this week, a question came up- How to identify a risky moment for the business, and what protective measures should be made to prevent its collapse? Well, some people say this is the matter of intuition. If you have…
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Continue reading →: Must-Have User Features for a Startup Business Website
Are you a young startup owner building your first website? If the answer is yes, you’ve got to read this! I have been discussing the topic with various business owners lately, and I can’t wait any longer to share the notes which I’ve been making… Here it goes- For a…
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Continue reading →: A Surefire Way to Create a Perfect Customer Persona (ICP) for Your Business
A forest walk in a company of intelligent friends can be both refreshing and amazingly informative. Last weekend I was lucky to have a captivating discussion of ways how people make decisions for their businesses while hiking through a beautiful forest. “You make important business decisions more often than I…
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Continue reading →: Linkedin vs Linkedin Navigator for Lead Generation: Which One Is Right for You?
Earlier this week, I heard an interesting discussion between two colleagues representing a special breed of digital sales enthusiasts. One of them stood on the point that sales are all about numbers: no matter what you write or say during your so-called ‘cold’ appeal to prospects, you’ve simply got to…
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Continue reading →: Channel Sales: How Good Are They For Your Business?
Channel sales refer to the process of selling products or services through third-party partners (also known as intermediaries) rather than directly to the end customers. These partners can include resellers, distributors, agents, brokers, or value-added resellers (VARs), I’ll share a little about intermediaries below in this post. In many industries,…
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Continue reading →: What for Do They Ask Funny Questions at Job Interviews?
I just had a talk with my old connection from a social network, who shared about her recent customer interview experience. She had a few difficult moments when she had to answer ‘unusual’ and even ‘odd’ questions, as she put it. So, this post will be about the ‘odd’ interview…
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Continue reading →: Customer Reviews and Testimonials are Air for Your Startup
Sharing reviews and testimonials with your online audience is as important as breathing air for your startup: they seem unnecessary unless you aren’t getting any. In this post we’ll list a few reasons why. Building Trust and Credibility What do you do when you want to buy a product that…
